Book Marketing Strategies
As an aspiring or self-published author, you will want to have a range of book marketing strategies as part of your author publicity plan. As an author and a book marketing coach, I am often asked, “What are the best ways to promote my books?" In my experience, here are the best book marketing opportunities.
4 Pillars of Book Marketing
1. Email Marketing: I believe that email marketing is the best strategy for book sales. As an experienced self-published author, 81% of my book sales come from email marketing. Successful email marketing for authors is one of the most popular topics in my author coaching sessions. If you already have an email list or newsletter set up but need a little inspiration on what to send your readers, check out these 6 Emails to Send Your Readers.
2. Social Media: I know that many authors struggle with social media. It can be time-consuming, frustrating, and hard to figure out. But it can also be fun! And I think that marketing your books on social media is a great tool, so long as it’s not your only tool. Does social media make you a little nervous or uncertain? Check out this blog post for tips on using social media as an author.
3. Author Interviews: As an author, you will want to do interviews to promote your books. What kinds of interviews should authors do? A variety! Consider marketing your books through guest blogging, podcast interviews, radio interviews, tv interviews, author profiles in local newspapers or online bulletins. Take some time to explore different options for how to market your books to new audiences. Need some help scheduling the perfect interview? Here are 5 Tips for Author Interviews.
4. Author Events: Scheduling author events can be one of the best ways to promote your books! It’s an opportunity to connect with local bookstores or libraries, meet your readers, and have some fun. Outside of school visits and bookstore readings, there are lots of places where you can schedule unique author events. So take time to get creative!
Ready to get serious about your book marketing plan? Let’s dig in together!
Schedule an author coaching session!