How to Find More Readers

As authors, we're all interested in having more readers find and enjoy our books, right? And because there are so many ways for readers to find us online, it can sometimes feel a bit daunting to know where to focus our marketing efforts.

So let's try to narrow that list a bit. That’s why I'm sharing 3 strategies and resources you can use to have readers find you online!

#1- Have a Great Author Website

As an aspiring or self-published author, having your own website is incredibly important. But there’s a big difference between having a site that simply exists to “check a box” and having an author website that is engaging, intentional, up-to-date, and designed to connect with readers.

Check out this blog post, 7 Things You Need for Your Author Website, to make sure your website is set up to really attract readers!

#2- Check Out Instagram’s SEO Feature

Instagram recently announced a new Search Engine Optimization (SEO) feature on their site. SEO is basically a fancy way of saying that your Instagram page can show up in more searches by users, which is great for smaller accounts!

Want to learn how it works? Check out this article from Preview, “Favorite Instagram SEO Techniques.”

#3- Consider Facebook Ads for Authors

I'm going to be honest here and say that I haven't had much success with Facebook ads for book sales. But I know that many people have. And that's why I'm always looking for some new resources to help me learn more!

I was recently talking to April Cox, a fellow author, and she has a free YouTube video where she interviews two Facebook ad experts. I'm checking it out and I hope you will too! View, “Want More Readers? Try This Facebook Ads Strategy."

What are some other resources you have found helpful making sure readers can find you online? Comment below and let me know!

Want to learn more about self-publishing and book marketing strategies? Let’s set up an Author Coaching Call!

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